Rating Rationale
November 22, 2024 | Mumbai
Prima Plastics Limited
Ratings placed on 'Watch Developing'
 
Rating Action
Total Bank Loan Facilities RatedRs.60 Crore
Long Term RatingCRISIL BBB+/Watch Developing (Placed on 'Rating Watch with Developing Implications')
Short Term RatingCRISIL A2/Watch Developing (Placed on 'Rating Watch with Developing Implications')
Note: None of the Directors on CRISIL Ratings Limited’s Board are members of rating committee and thus do not participate in discussion or assignment of any ratings. The Board of Directors also does not discuss any ratings at its meetings.
1 crore = 10 million
Refer to Annexure for Details of Instruments & Bank Facilities

Detailed Rationale

CRISIL Ratings has placed its ratings on bank facilities of Prima Plastics Ltd (Prima; part of the Prima group) on ‘Rating Watch with Developing Implications’.

 

The rating action follows the update given by the group’s management on the proposed demerger. The company has announced the demerger of roto business into a new entity -Prima Innovation Limited. The scheme is subject to necessary statutory and regulatory approvals, including those from the National Company Law Tribunal.

 

CRISIL Ratings will continue to monitor the progress, along with the impact of the demerger, and shall resolve the watch with appropriate rating action post completion of the same.

 

The ratings reflect the healthy financial risk profile of the Prima group, extensive experience of the promoters in the plastic-moulded furniture industry and strong relationships with customers and suppliers. These strengths are partially offset by large working capital requirement and susceptibility to volatility in raw material prices and to intense competition in the domestic market.

Analytical Approach

CRISIL Ratings has combined the business and financial risk profiles of Prima and  PUPS because these entities, together referred to as the Prima group, are in the same business, and have common promoters and fungible cash flow. Furthermore, Prima owns 90% stake in PUPS.

 

Please refer Annexure - List of Entities Consolidated, which captures the list of entities considered and their analytical treatment of consolidation.

Key Rating Drivers & Detailed Description

Strengths:

  • Well established position in the plastic-moulded furniture industry Promoters' extensive experience in the plastic-moulded furniture industry: The Prima group was set up by Mr. Manohar Parekh and his sons in 1993 (listed in 1995). Mr. Parekh was also the co-founder of National Plastics Industries Ltd (NPIL) in the 1950s. The company has established a strong market position in the plastic-moulded industry over the past three decades, backed by extensive experience of the promoters. The promoters’ experience of over 3 decades and healthy relationships with a diversified clientele and supplier base should continue to support the business risk profile.

 

  • Healthy financial risk profile: Networth was satisfactory at Rs 158 crore as on March 31, 2024, aided by healthy cash accrual of over Rs 26 crore. Debt should also sustain at current levels with adequate cash accrual to cover the capex and debt obligation. Interest coverage and gearing ratios were healthy at 8.14 times and 0.23 time, respectively, in fiscal 2024

 

  • Diversified revenue: Prima Groups plastic-based products for furniture (accounted for 72% of revenue in fiscal 2024), pellet (28%), Catering to a diverse end-user profile mitigates the risk of slowdown in any segment or industry. Furthermore, company is more focusing on pallet business which is higher profitable segment.

 

Weaknesses:

  • Susceptibility to volatility in raw material prices and to intense competition in the domestic market: Prices of key raw materials, polyvinyl chloride, high-density polyethylene and polypropylene remain susceptible to movement in crude oil prices and foreign exchange rates. With a large raw materials component in revenues (forming about 70%), the company also remains exposed to volatility in input prices. Further, Further, the plastic-moulded furniture industry is largely unorganized and intensely competitive and high transportation cost makes it difficult for Prima to expand its geographic presence. However, company having limited power to pass on higher prices to end user segment

 

  • Large working capital requirement: Gross current assets were 185 days as on March 31, 2024, due to receivables and inventory of 68  days and 73 days, respectively. While some government clients delay payments, the group maintains sizeable inventory at its depots and stock-keeping units. Working capital cycle is expected to remain stretched over the medium term, with receivables and inventory of ~90 days and 80-85 days, respectively.

Liquidity: Adequate

Net cash accrual is expected to be over Rs 30 crore per fiscal against yearly debt obligation of Rs 7-5 crore, over the medium term. Bank limit utilization averaged 63% over the 12 months through September 2024. Prima gets dividend from its joint venture (JV), and no additional funding support is expected to be provided to subsidiaries/JVs over the medium term. Expected capex of Rs 6-7 crore will be funded through a mix of debt and internal accrual.

Rating sensitivity factors

Upward factors:

  • Growth in revenue and improved profitability leading to net cash accrual above Rs 60 crore on a sustainable basis.
  • Better working capital cycle and financial risk profile.

 

Downward factors:

  • Decline in revenue over the medium term or fall in operating margin to below 5% weakening net cash accrual
  • Funding support to group companies, stretch in working capital cycle, deferment of dividend by JVs, large, debt-funded capex, or higher-than-expected bank limit utilization constraining financial risk profile, especially liquidity

About the Company

Set up in 1993 by Mr Manohar Parekh and his sons, Mr Bhaskar Parekh and Mr Dilip Parekh, Prima manufactures moulded furniture at its facilities in Daman, Andhra Pradesh, and Kerala. With a public issue in 1995, Prima is listed on the Bombay Stock Exchange.

 

It set up PUPS in Guatemala (Central America) in fiscal 2017. Prima also has an equal JV with a local entity in Cameroon (Central Africa). PUPS and the JV manufacture plastic-moulded furniture and woven sacks for the local market there.

Key Financial Indicators

As on / for the period ended March 31

 

2024

2023

Operating income

Rs crore

183.91

191.26

Reported profit after tax

Rs crore

23.12

16.33

PAT margins

%

12.58

8.54

Adjusted Debt/Adjusted Net worth

Times

0.23

0.33

Interest coverage

Times

8.14

5.31

Any other information: Not Applicable

Note on complexity levels of the rated instrument:
CRISIL Ratings` complexity levels are assigned to various types of financial instruments and are included (where applicable) in the 'Annexure - Details of Instrument' in this Rating Rationale.

CRISIL Ratings will disclose complexity level for all securities - including those that are yet to be placed - based on available information. The complexity level for instruments may be updated, where required, in the rating rationale published subsequent to the issuance of the instrument when details on such features are available.

For more details on the CRISIL Ratings` complexity levels please visit www.crisilratings.com. Users may also call the Customer Service Helpdesk with queries on specific instruments.

Annexure - Details of Instrument(s)

ISIN Name Of Instrument Date Of Allotment Coupon Rate (%) Maturity Date Issue Size (Rs. Crore) Complexity Levels Rating Outstanding with Outlook
NA Cash Credit NA NA NA 18.50 NA CRISIL BBB+/Watch Developing
NA Non-Fund Based Limit NA NA NA 3.50 NA CRISIL A2/Watch Developing
NA Working Capital Facility NA NA NA 20.00 NA CRISIL BBB+/Watch Developing
NA Term Loan NA NA 30-Sep-26 15.00 NA CRISIL BBB+/Watch Developing
NA Term Loan NA NA 30-Sep-26 3.00 NA CRISIL BBB+/Watch Developing

Annexure – List of entities consolidated

Names of Entities Consolidated

Extent of Consolidation

Rationale for Consolidation

Prima Plastics Limited

Full

Same business and management, and financial and operational linkages

Prima Union Plasticos, S. A.

Full

Same business and management, and financial and operational linkages

Annexure - Rating History for last 3 Years
  Current 2024 (History) 2023  2022  2021  Start of 2021
Instrument Type Outstanding Amount Rating Date Rating Date Rating Date Rating Date Rating Rating
Fund Based Facilities LT 56.5 CRISIL BBB+/Watch Developing 23-04-24 CRISIL BBB+/Stable 16-05-23 CRISIL BBB/Positive 08-07-22 CRISIL BBB/Stable 19-05-21 CRISIL BBB/Stable CRISIL BBB-/Stable
Non-Fund Based Facilities ST 3.5 CRISIL A2/Watch Developing 23-04-24 CRISIL A2 16-05-23 CRISIL A3+ 08-07-22 CRISIL A3+ 19-05-21 CRISIL A3+ CRISIL A3
All amounts are in Rs.Cr.
Annexure - Details of Bank Lenders & Facilities
Facility Amount (Rs.Crore) Name of Lender Rating
Cash Credit 5 Kotak Mahindra Bank Limited CRISIL BBB+/Watch Developing
Cash Credit 13.5 Kotak Mahindra Bank Limited CRISIL BBB+/Watch Developing
Non-Fund Based Limit 3.5 Kotak Mahindra Bank Limited CRISIL A2/Watch Developing
Term Loan 3 Kotak Mahindra Bank Limited CRISIL BBB+/Watch Developing
Term Loan 15 Kotak Mahindra Bank Limited CRISIL BBB+/Watch Developing
Working Capital Facility 20 Citibank N. A. CRISIL BBB+/Watch Developing
Criteria Details
Links to related criteria
CRISILs Approach to Financial Ratios
Rating criteria for manufaturing and service sector companies
CRISILs Bank Loan Ratings - process, scale and default recognition
Rating Criteria for Fast Moving Consumer Goods Industry
CRISILs Criteria for rating short term debt
CRISILs Criteria for Consolidation

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